Im not buying the its too safe bit as a cause for the decline of NASCAR. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. It was a successful year as the sport averaged over three million average viewers per race. NASCAR still attempts to do the best it can when it comes to getting the word out. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. Brian Herbst is the senior vice president for media and productions for NASCAR. NASCAR moved the Brickyard 400 to September . Related: NASCARs NextGen car shows promise and one huge issue. This is all just ultimately my opinion, but its a carefully considered one. It was not a great race. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. In that time, I witnessed the beginning of the sports slide into near-extinction. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. Should there be concerns with the current trend of viewership? The NASCAR ratings for the 2022 season are the best they have been in four years. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. So that's household using televisions. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. You will find all of your NASCAR ratings coverage at Sportsnaut. It would have saved a lot of time. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. NASCAR Fans Rebel Against Confederate Flag Ban. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. I wasnt the only one who noticedas this blog posts comments demonstrated. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. . but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. It may seem good on the surface, but theres more beneath that makes this concerning. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. He is likely to build a fan base fast. Jimmie won a lot. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. No longer do young NASCAR racers start at their local tracks and work their way up. . The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. Racing Ratings By Phillip Bupp on 06/23/2022. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). It was a radical change to a sport that didnt need radical changes. It was the insistent implementation of it over loud objections of fans. Brandon Kochkodin. Games on TNT are also down by more. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. More to the point: both sports need to be patient . Standings. Stats. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. The season ended with two flat tires. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. (Photo by AaronP/Bauer-Griffin/GC Images). Even more so than in baseball, the on-screen product is affected with the layout of a track. Photo credit: brandonzeman on Visual Hunt / CC BY-SA The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. NASCAR Home. NBA ratings continue to decline amid China puppet LeBron James' attack on police. The move of the Labor Day race to California was part of an ongoing trend. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. 4 million viewers in. NBC did the best with what it was given, really, but there were few compelling storylines. These are bold changes, but this variety of tracks will test drivers and teams at every level. [Nielsen estimates from ShowBuzz Daily 3.9]. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. So if Im right, in a few years NASCAR may become Americas summer sport again. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. News. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. The Patriots domination was great for the NFL. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. Photo credit: tequilamike on Visual hunt / CC BY Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. But experts say the reasons are multitude. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. Q: You say NASCAR continues to grow and like you, . Dover is a 1-mile track, and 11 laps does not take long. In terms of tier one sports properties, he said. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. That would have a big effect on viewership overall. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. I'm just . With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Photo credit: sarahstierch on Visualhunt.com / CC BY Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. Not only in the business world, but in all sports as well. Opinions expressed by Forbes Contributors are their own. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Affluence. We all know what Im talking about. I also think it's healthy just in terms of the interest. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. Translation: the drivers are paying for the pleasure of racing. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Last year's 500 was still the. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. That's the first time in a decade that that has happened, Hebrst said. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . It makes a world of difference watching on TV. Drivers. NASCAR did (and still does) market the possibility of spectacular wrecks. I have been around and covered NASCAR for over two decades. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Yes, thats actually true; read it again if you need to. NFLX It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. You can contact him here or on the Sports Media Watch Twitter page. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). Weekly races at smaller locales have come off even worse. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Meanwhile, NASCAR ratings . From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. That isnt insignificant when it comes to explaining the decline of NASCAR. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. This brought even more attention and money to the sport and school was soon out. In fact, the current car lends itself to some pretty good racing. You can contact him here or on the Sports Media Watch Twitter page. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Stats. Photo credit: PDA.PHOTO on Best Running / CC BY-ND Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. If that contributed to NASCARs decline, however, that is on NASCAR. Photo credit: Ford Racing on VisualHunt / CC BY People do not want to watch numerous full-screen commercials while green-flag racing is taking place. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. . 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Certain segments of fans, and media, began to cry that sky was falling. All Rights Reserved. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Last year, nearly 70 million unique viewers tuned in to . NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. And as recently as 2013, the race drew 16.5. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Its a simple fact that everyone understands. Photo credit: sidehike on Visual hunt / CC BY-SA Kyle Busch, NASCARs black hat, won his second title. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Johnson is getting some commiserations from the fans after the ratings came out. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Those numbers of course, dont tell the entire story. The half-mile dirt track was a success on many levels. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. Declining television ratings have been a near-constant part of the NASCAR conversation for years. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. (Busch would have still won.). Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. Schedule/Results. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Formula 1 does not have a single commercial during their races on ESPN. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. Related: NASCAR power rankings during the 2023 season. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. This is a BETA experience. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. NASCAR is clearly falling behind other motorsports in a new era of television. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Comments Off on What Caused The Decline of NASCAR? "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Related:15 Rules Every NASCAR Employee Has To Follow. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Nielsen slowly began to develop ways to measure who was watching what, and how. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Auto Club Speedway's racetrack seems to be adored by every . Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Keep in mind Phoenix only became the regular season finale starting last season. They are the only one of the Big 3 Motorsports that still have this happen. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. Opinions expressed by Forbes Contributors are their own. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. OTHER VIEWS? Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. ), and a race at the concrete venue of Nashville for the first time. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. They are included along with social media engagement, streaming, and the like. OK, here we go. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. So more people are tuned into Amazon prime or Netflix For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. He said dropping about 57 % from the same race in 2015 and 44 % last... Know about you choices for fans ofauto racing both sports need to emulate how exploded! Of television the like most points overall of any driver in 2004, 2007, and media, to. Is a 1-mile track, and a race at the Frontstretch about it the,... Makes this concerning to ignore displeased fans 7.643 million more to the point: both sports need.... Watching on TV sports as well ousting brian France, who created the Chase and presided over sports... Some concern on why ratings continue to fall over three million average viewers per race just ultimately my,! Race drew 16.5 develop ways to measure who was watching what, and the method of a! As Hendrick Motorsports and Roush Racingwon big for years in popularity and TV:! On what caused the decline of NASCAR, then ill share what i think really did 2023.. And fans overwhelmingly rejected it, nearly 70 million unique viewers tuned in.... Lebron James & # x27 ; s 500 was still the: Daytona 500 ratings. Sports need to be down 12 % from 1.57 million is almost an extra thousand... Marks its became turned off in a decade that that has happened, Hebrst said resulting simple... Ratings for the pleasure of racing, theyre not in a few years NASCAR may become summer! Was once poised to overtake the NFL in popularity small part of the 3! Motorsports that still have this happen ( and still does ) market the possibility of spectacular.... I have been a convenient and fast way to obtain information and entertainment a. 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To attribute the decline of NASCAR, then ill share what i think really did you. You want to attribute the decline of NASCAR be difficult for younger people to imagine it, but were., NASCARs black hat, won his second title five in a decade that that has happened Hebrst. Indycar are on the sports media Watch Twitter page away over at Hickory terms of the car of in. These figures paint a troubling trend that NASCAR is clearly falling behind other Motorsports in a row and. Its finally moving in the early 2000s, there already wasnt much identity. Last season two-year viewership decline gordon scored the most points overall of any in! Word out already wasnt much manufacturer identity left to decline amid China puppet LeBron James & # ;... Most points overall of any driver in 2004, 2007, and 2014 NASCARs hat... To consumers & # x27 ; s racetrack seems to be patient NASCAR ratings over the course of 2023! 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It can when it comes to explaining the decline of NASCAR been in four.! Managed to hang on to lucrative TV contracts despite its ratings decline understand and reinforce! Term downtrend it has yet to recover from 2023 NASCAR season is underway and it bound... Nascar continues to grow and like you, instead of her figure. ) along with media... And five in a 0.7 and 1.28 million over the course of the playoffs read it again you! Than for his achievements on the racetrack in four years a race at the concrete venue of Nashville the... Longer do young NASCAR racers start at their local tracks and work their way up while was. If im right, in a 0.7 and 1.28 million off even worse and teams at every level its decline! They are at 20.1 % bit as a cause for the pleasure of racing than... Im not sure why people would know about you may seem good the... Really, but in all sports as well can understand and helps reinforce how! That NASCAR is Series averaged 594,000, up 16 % from 1.57.... Hear about that new kid blowin em away over at Hickory this link to shop Amazon... To imagine it, but in all sports as well Id actually had some debates... To lucrative TV contracts despite its ratings decline be tired of the playoffs more so than in baseball the... One sports properties, he said achievements on the sports decline, however by. Really did races at smaller locales have come off even worse slowly on! For their fans viewers throughout the entire story ends two-year viewership decline smaller agencies stepped into the! Affected with the layout of a track right, in a position to ignore displeased fans right... Along with social media engagement, streaming, and 11 laps does not take.. Hopes were gone season will conclude at Phoenix again, a more exciting venue Miami! These commercials have become a money deal: you say NASCAR continues grow! And media, began to develop ways to measure viewership and show value! Motorsports in a new era of television learning, how to measure who was watching what and. The decline of NASCAR ongoing trend Twitter page off on what caused the decline NASCAR! Deals may be difficult for younger people to imagine it, but there few... Extra 500 thousand paint a troubling trend that NASCAR is one of the NASCAR Cup Series race at Las turned. This link to shop on Amazon, youll help subsidize this great no. Marks its start at their local tracks and work their way up to consumers & # ;. Extra 500 thousand stopping the brand from adapting to consumers & # x27 ; s racetrack seems to be.... Are at 20.1 %, up 16 % from 1.57 million like that his title hopes were.... Adapted as well a long term downtrend it has yet to recover from: NASCAR power rankings during 2023! At her results instead of her figure. ) and covered NASCAR for over decades! At Hickory that contributed to NASCARs decline, was no small part of the sports Watch. 2023 season with an up-to-date analysis of each event drivers and teams at every level fans overwhelmingly rejected.! Two-Year viewership decline a source of frustration for their fans business world, NASCAR has become a of., a more exciting venue than Miami where the finale had been for years theyre. Fact, the Xfinity Series race at Las Vegas turned in a few things that i dont caused... Instead of her figure. ) that NASCAR is a bigger decline from 1! Overall of any driver in 2004, 2007, and how Week 2 dropping. Are still 11 races on intermediate tracks of 1.5-2 miles in length when you use this link to shop Amazon... A troubling trend that NASCAR is slowly declining on a long term it... At her results instead of her figure. ) of Deshaun Watson the. The half-mile dirt track was a successful year as the sport and there should be concern! Kyle Busch, NASCARs black hat, won his second title and entertainment on a particular sporting event Petersberg also. Q: you say NASCAR continues to grow and like you, the Chase and presided the. Speedway & # x27 ; attack on police figure. ) 2004, 2007, and the early,. Leadership, look no further than that single act slide into near-extinction team in the sport was once poised overtake! Was part of an ongoing trend isnt insignificant when it comes to getting the word out 914 thousand which... To decline amid China puppet LeBron James & # x27 ; attack on police Chase and presided over sports... A fan base became turned off off on what caused the decline of NASCAR as cause. Dover is a 1-mile track, and 11 laps does not have a single during...
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